Scriptopus — 20-Day Launch Plan

The arc

Four phases, two lanes

Each phase ends on a gate that must be green before the next begins. Weekends flex.

Phase 1

Decisions & foundations

Jun 13–17 · D1–5

Lock the model map & free/paid split. CI live. Router spike. Report directives v1.

Phase 2

Monetization & AI quality

Jun 18–23 · D6–11

Subscriptions, feature gating, usage metering, onboarding expansion, reports final.

Phase 3

Polish, beta & marketing

Jun 24–28 · D12–16

Beta writers, pricing page, demo video, feature-flag audit, feature freeze.

Phase 4

Freeze, dry run & launch

Jun 29–Jul 3 · D17–20+

Live payment test, load checks, launch-day rehearsal, go/no-go, ship.

Umut — developer

Ali — screenwriter / QA / content

Phase gate

Decide first — everything depends on these

Two foundational decisions

Recommended shapes below. Refine the specifics; the structure should hold.

Model → task map

A cheap Haiku router classifies each chat turn and routes by complexity. Premium (Opus) routing is a paid perk.

Tier	Model	Used for
CHEAP	Haiku 4.5	Chat router, scene analysis, alternatives, voice-classify, project-file inventory/fill, quick continuity
DEFAULT	Sonnet 4.6	Chat, generate/continue, beats, treatment, character/location reports, synopsis (classic), canvas modes
PREMIUM	Opus 4.8	Producer report, screenplay analysis, synopsis (structural), canvas synthesize, escalated "deep" chat

Free vs Pro

Gate on cost, not on crippling the core. Free = the whole writing loop. Pro = expensive compute + scale.

Capability	Free	Pro
Projects	1–2	Unlimited
Editor, Brief, Beats, Treatment, Canvas, PDF/Fountain	✓	✓
AI chat + generate	Capped (Haiku/Sonnet)	Higher + Opus
Deep reports (Producer, Screenplay, Structural)	Limited	✓
Image features (Storyboard, portraits)	✗	✓
FDX export, Series	✗	✓

The router is the cost governor. It controls spend and quality at once — and usage metering (Day 10) must land before paid opens, or an Opus-routed Pro tier can run the AI bill away.

Phase 1

Decisions & foundations

Jun 13–17 · Days 1–5

1Sat Jun 13

UmutPush repo to GitHub, enable Actions → desktop CI live (Win+Mac builds on demand).

AliRe-test today's Windows build (logos / save / light). Start Report AI directives — Producer + Character ("what's in, what's out").

2Sun Jun 14

UmutLock the model→task map. Spike the chat router (Haiku classifier) — proof of concept.

AliContinue directives (Synopsis, Screenplay eval). Co-decide the free/paid split with Umut.

3Mon Jun 15

UmutStart subscriptions in Stripe test mode: checkout, customer, webhook → plan state in D1. Design the gating helper.

AliHand off first report directives. Review router POC outputs for quality per task.

4Tue Jun 16

UmutBuild the feature-gating layer; gate the first Pro feature. Integrate the router into chat behind a flag.

AliCold-writer onboarding pass — log every point of confusion. Refine directives from test runs.

5Wed Jun 17

UmutFinish router v1 (auto Haiku/Sonnet/Opus). Wire updated report directives. Stabilize.

AliTest router quality across request types. Sign off Report v1. Confirm free/paid split.

Gate (D5): model map locked · router live (flagged) · free/paid decided · report directives v1 wired · CI producing Win+Mac builds.

Phase 2

Monetization & AI quality

Jun 18–23 · Days 6–11

6Thu Jun 18

UmutIn-app pricing/upgrade page + checkout (test). Enforce gates on all Pro features.

AliTest gated features on a free account (locks + upgrade prompts read right). Iterate reports.

7Fri Jun 19

UmutEstonian co. ~ready: connect live Stripe, swap test→live keys. Build Manage Subscription (billing portal).

AliFull report regression with final directives. Review paywall / upgrade copy for tone.

8Sat Jun 20

UmutOnboarding expansion: extend ink-drop hints to all surfaces (Brief, Canvas, Beats, Reports, Files).

AliWrite per-surface tip copy + the "Guide me" steps for each page. Test the Mac build from CI.

9Sun Jun 21

UmutBuild the per-page "Guide me" (re-triggerable tour per surface); wire Ali's copy.

AliTest "Guide me" on every page. Verify reports on real scripts.

10Mon Jun 22

UmutAI usage metering → tie to plan (free credits vs Pro). Tracked in D1, enforced by the router.

AliTest the free AI cap (hit it → upgrade prompt). Start the demo-video script.

11Tue Jun 23

UmutStabilize the end-to-end paid flow: subscribe → unlock → use → cancel → downgrade re-locks.

AliWalk the full paid flow as a real user. Finalize report directives.

Gate (D11): subscriptions working (live if banking ready, else test) · gating enforced · onboarding hints + "Guide me" on all pages · reports final · routing + metering live.

Phase 3

Polish, beta & marketing

Jun 24–28 · Days 12–16

12Wed Jun 24

UmutPolish paywall / upgrade UX, light+dark parity, error states.

AliRecruit 3–5 beta writers. Cold onboarding test on web + desktop.

13Thu Jun 25

UmutLanding-page pricing/plans section + Pro messaging. Signup→subscribe funnel analytics.

AliOnboard beta writers, collect feedback. Record the demo video.

14Fri Jun 26

UmutTriage beta + Ali feedback → ship top 2 fixes. Bind site to production domain. Stabilize.

AliBeta support. Finalize demo video + launch copy + FAQ.

15Sat Jun 27

UmutBeta-driven fixes. Feature-flag audit — nothing half-gated.

AliFull content QA. Pricing page read-through (clear to a writer?).

16Sun Jun 28

UmutFeature freeze. Full deploy dry run (web + worker + desktop tag). Verify a real payment in production (charge + refund).

AliFinal regression web + desktop. Sign off.

Gate (D16): no open Blockers · payments verified in prod · beta positive · marketing assets ready.

Phase 4

Freeze, dry run & launch

Jun 29–Jul 3 · Days 17–20+

17Mon Jun 29

UmutHard freeze. Live payment test (real card → refund); cancel/downgrade verified; monitoring on.

AliLaunch-day rehearsal: fresh signup → subscribe → use Pro.

18Tue Jun 30

UmutLoad / edge checks: AI routing under load, backups, auth refresh, webhooks.

AliFinal FAQ + support readiness.

19Wed Jul 1

UmutLaunch dry run of the real new-user path (site → signup → free → upgrade → Pro). Stage assets.

AliRehearse support. Polish the demo.

20Thu Jul 2

UmutFinal go/no-go; schedule posts. Sleep.

AliAssets locked, FAQ ready.

🚀Fri Jul 3

UmutLAUNCH — publish, monitor systems + payments, hotfix only.

AliFront-line user support.

Read these — it's where the plan breaks

Risk flags

Critical path

Payments depend on the Estonian company

Live charging needs the company + Stripe approval + banking — any can slip past "one week." Mitigation (baked in): build in Stripe test mode from Day 3; only the key-swap needs the company. If banking isn't live by D16, launch free-beta with "Pro coming" and turn payments on as a fast-follow. Don't let payments block the date.

Scope

Heavy 20 days for two people

Monetization + routing + reports + onboarding at once. If you fall behind, cut in this order: defer code-signing → defer Mac → ship fewer Pro-gated features → launch free-first, payments fast-follow.

Cost

Metering must land before paid opens

Opening Opus-routed Pro without usage caps is how the AI bill runs away. The router + metering (Day 10) is the cost governor — it ships before the paywall does.

Product

Free/paid split is sticky

Easy to loosen later, painful to tighten once users expect a feature free. Err toward a smaller free tier at launch.